One of the most effective ways to drive targeted traffic to your website or your online store is through writing a blog with audience specific to your business goals. Only relevant articles on your blogs can get indexed on search engines for the given keywords. Search engines then rank your articles as per user interests that triggers convert to sales or leads. online store, improve your position on search engines, and even nudge people to buy is running a blog with numerous engaging articles. Today, we will tell you how to create a robust content strategy for your blog, so no one can resist reading and subscribing to it.
A blog is not only a great source of online traffic. It is also a powerful tool to tell people about your business and products and persuade them to buy from you. To be honest, there are a lot of benefits you might get from a blog. That’s why a number of huge and popular brands have their own one.
But how can you create a blog? What should you write about? How often do you need to publish posts? And, one of the most important questions, how to turn these articles into lead magnets and make people want to buy right after reading?
In this global age, the internet is one the primary sources of marketing, and it is impossible with engaging content. To promote your business, your content must have the ability to hook the customers to your business. An engaging and pleasant article enables the client to read the sentences one after another. If your content is boring then you are losing your potential customers and of course lose traffic to your business website.
3 Keys to Writing Compelling Content for People & Search Engines
In this article, we will discuss some of the secrets to writing an engaging content for your business. Few of these are:
1) Do Keywords Research specific to your business
A blog is a good tool to improve the ranking position of your website. Properly selected keywords can dramatically boost the organic traffic and number of readers. So, when writing articles for your blog, you should take care of filling your articles with relevant keywords. Determine the main keyword for the article topic and focus on it.
To find keywords for your posts, you can use the Google Keyword Planning Tool. It is one of the most popular (and free) tools to find keywords. The Keyword Magic Tool by SEMRush is also a great free solution that might help.
2) Write unique and attractive title
Master the title for your articles as attractive and engaging titles will inspire your readers to read rest of the content. If you are not good in titles then first master yourself or read similar content by typing on search engines. Use title generator to get an idea about titles for your given keywords.
3) Write Unique Teaser Paragraph:
An opening paragraph of your article will decide whether your client will read it or not. Let’s suppose, on the off chance that you are still reading this article; it clearly implies that I have achieved this objective and given you a motivating force to stick around. It ought to be the most important requirement when you’re composing an article for your business. Use Short and simple words with short sentences instead of long and boring paragraphs.
4) Ensure Readability of your blog content
It is another important element when it comes to a captivating piece for your business. It should be easy to read content and it is better to write sentences in active voice to increase the readability of your content as the sentence in which subject is performing an action is much more convenient and seems to be interesting. Moreover, also uses short sections or paragraphs, appropriate headings, subheadings, bolds and italics, and anything that makes your substance more fascinating to read.
5) Conclude with effective Call to Action words with free Giveaway
Last but not the least, if you are willing to drive traffic to your content, it should be exciting and enriched with eye-catching wordings. Global marketing is full of challenges, and you can only stand out among others by your content. Thus, therefore, produce great content for your business, and once you succeeded in getting customers, they will progressively share your content to other channels which they are using.
At WritersPK, contact professional business content writers with many years of experience who would love to write your articles at cheap rates that you can afford easily. You will get SEO friendly articles that google loves to rank on search engines.